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Choosing the Right Legal Partner
You’re likely here because you need a partner you can trust to help you secure a patent, register a trademark or copyright, or navigate complex litigation.
Selecting the right representation is a critical decision, and you have several paths to consider:
• Large Law Firms
These firms offer strong name recognition and deep benches, but they often come with higher fees to match their overhead.
• Small Firms & Solo Practitioners
These partners often provide equal or superior service with a more personal touch, typically at a much more reasonable cost.
• Invention Companies
The quality here varies widely. It is vital to vet these carefully for transparency and their ability to provide actual long-term protection.

The challenge isn’t finding options it’s knowing
which one is right for you.
We offer two key reasons why clients choose
Fish IP Law™
to protect their ideas andlong-term success.
What does that mean?
Inside counsel is the term for lawyers that a company hires on staff to represent their interests. When a company lawyer offers counsel, they do so with the company’s interests in mind because that is who signs the paycheck.
An outside attorney, however, often has their own interests at heart—paying rent, insurance, and salaries. To some extent, those interests can compete with those of the client.
Our Philosophy at Fish IP Law
Our philosophy is to operate as if we were your employees. We will tell you if we don't think filing a patent application makes commercial sense. If we think litigating is a bad idea, we will tell you.
We Work For You
You don’t work for us. In practice, this comes down to transparency. We want you to understand as much as possible and be part of the process as it is happening. There is no "Wizard of Oz" hiding behind the curtain.
The Goal of Intellectual Property
The main goal of intellectual property is to put a road block—or at least a speed bump—in the path of the competition. If the goal is the roadblock, why not start with the question: “What do you want to prevent competitors from doing?”
A Better Approach to Patents
In the patent world, that is quite different from asking, “What did you invent?” One would think you would get to the same answer, but that’s not always the case.
In practice, asking the first question allows us to file broader patent applications with greater commercial relevance. It also means we often conduct significant prior art and other searches before moving forward with an application.
Focus on Commercial Advantage
Yes, that sometimes means saving our clients a lot of money and heartache by not pursuing something that would likely produce no meaningful commercial advantage. Business people get this immediately—and so do we.



